Talent Tip: Reset The Scene

There’s a trap that many on air performers fall into. It doesn’t seem to matter about experience or market size, we hear this misstep on the air all the time. Once we point it out to the jocks they immediately bring their palm to their forehead as if to say, “of course! I knew that!” […]

Dealing with Difficult Personalities!

Great talent is the engine that propels our business forward. Talent who can see the opportunities the rest of us are blind to are essential for any company’s future growth. They help our brands establish a meaningful place in the minds and hearts of our consumers. They differentiate us. Through challenging the status quo, they […]